Finally!
I’ve been moaning about past campaigns advertising Poland abroad for some time now. And finally there’s something going on worth mentioning.
The new spot “Polska. Where the unbelievable happens” is maybe not exactly accurate about what happens on the streets of Warsaw in the 21st century but… it’s a story! It’s engaging, it’s fresh and dynamic and it’s using the power of imagination of a child. And at the end it explains what each scene was really about.
Finally I’ve got a feeling that advertising Poland abroad is heading in the right direction. Have the right people started doing the job? Hope to see some more soon, keep up the good work!
credits: A spot for Ministry of Foreign Affairs Republic of Poland / Director: Paweł Borowski / Cinematography: Tomek Naumiuk / Producer: Sonia Pośpiech
Cup of tea by the sea 